CFO is needed more for startup than large organization

CFO4SME for Startups.jpg

Most of the founders and CEOs of startups don’t believe in the need for a CFO and the general thought process is to take support if need be during fund raise from some one from their known circle as the startup ecosystem is well connected and try and raise the funds by using their network to get introduced and also for IM preparation etc. When it comes to finance for a startup, founders focus on more pressing needs: What’s my burn rate? How long is my runway? How does our annual recurring revenue (ARR) look? How much more money do we need?

From my personal experience after meeting many founders it isn’t until a startup reaches some success — systematic product launches, consistent revenue that the thought of having a CFO comes into the mind . But the pressure from the investors of providing regular MIS and the difficulties in getting the data because of non structural accounting , getting multiple tax notices because of wrong returns or other non compliances and inability of the current team to accurately project thee cash flow and manage the actual cash flow by following up for collection and managing vendors etc. often results into all such pressures mounting on to the founders and they have to do al this instead of managing and establishing their business which is their core and most important job.

As far as large organizations are concerned they always have a CFO but generally they have a controller , FPNA Head , Tax Head etc who are capable of running the show efficiently for stop gap and therefore even if there is no CFO for an interim period the regular work specially the process driven work goes on but in start ups this expertise at second level is not there which makes the role of CFO very important. While I agree that the CFO and other CXOs should be hired only when the business has grown to a considerable volumes but the best way to manage their finances in the most efficient and economical way is to utilize the service of CFOs who have wide experience of 15 to 20 years in large corporates and work as freelancers on part time basis with SMEs to set up their processes and systems and also help with funding , tax policies and work with founders in developing strategy .

Generally Part Time CFOs work with the organization till it reaches a level of maturity and then if the founders want also help in identifying a good CFO to takeover as a full time CFO for the company. This process ensures that the systems are build from Day 1 so that it can be replicated for growth and expansion in no time and also the Fund Management including Fund Raising is being worked out and planned in advance so that the promoters know about the same and they can work with the CFO or otherwise to raise the same. The teams also get a proper hand holding and training which helps them performing their task correctly and efficiently and the founders also get a sounding board / adviser with whom they can discuss various ideas and try and do the SWOT and business case .

Contributed by: Mr. Manesh Saroj Jhunjhunwala, Lead CFO team member of CFO4SME. He can be reached at 9323432262 or

Posted in Uncategorized | Leave a comment

World Environment Day 2017

WED 5.6.17.jpg

“This year’s World Environment Day is an ideal occasion to go out and enjoy your country’s national parks and other wilderness areas. Once you are there, why not set yourself a challenge (seek out a rare mammal, identify five butterflies, reach the remotest corner of the park). Record what you see, and send us a photo of yourself and/or your discoveries so we can post it on our digital channels and encourage others to go exploring too.” — United Nations Environment Programme (UNEP)

Every year, June 5 is celebrated as World Environment Day with a new theme. This year the theme is “Connecting People to Nature“. This theme implores us to go outdoors and appreciate nature’s beauty and importance, and take forward the call to protect the planet Earth. Last year’s theme, “Zero Tolerance for the Illegal Wildlife trade” encouraged a fight against wildlife crime.

The day is celebrated to raise global awareness about the significance of a healthy environment and to solve various environmental issues by implementing some actions to protect nature and Earth, leading to a positive and healthy environment for all. World Environment Day is run by the United Nations Environment Programme (UNEP).

Here is what you can do on World Environment Day:

  • You all can start from your home. Build a little garden or start with a sapling
  • Fertilize public trees and gardens
  • Clean the roads around your house
  • Say ‘YES’ to public transportation and carpooling
  • Say ‘NO’ to plastic
  • Buy items made from recycled products.
Posted in Uncategorized | Leave a comment

Roadmap to Startup Funding (Event 3PM 30.5.17 Noida)


Image | Posted on by | Leave a comment

Indian Angel Network platform to invest Rs 1,500cr with its new fund over 4 years


The fund will support all the IAN deals as well as independently co-invest with other VCs. Together, IAN and the IAN Fund (plus co-investors), will invest approximately Rs 1,500 crore in around 160 companies over the next four years.

In the good news of the day, the Indian Angel Network (IAN) today announced a new global fund worth Rs 350 crore. The first close of Rs 175 crore, raised primarily from the domestic market, has industry stalwarts like Kris Gopalakrishnan, Co-founder, ex-CEO, Infosys, Sunil Munjal, Joint Managing Director, HERO Corp, and Dr Devi Shetty, Founder and Chairman, Narayan Hrudalaya, as part of its advisory committee.

The IAN said it was sector-agnostic, but the SEBI-registered early-stage venture fund will take a special interest to bolster early-stage startups in the healthcare and medical devices, SaaS, marketplaces, fintech, big data, AI, and hardware, supporting entrepreneurs with funds in the range of Rs 50 lakh to Rs 30 crore, co-investing with other VCs.

To read more please click below link:

Posted in Uncategorized | Leave a comment

Startup Mentor Hours (Event 11 AM 28.4.17, Noida)

Mentor Hours with Pankaj Jain 28.4.17.png

Image | Posted on by | Leave a comment

How Venture Capitalists Really Assess a Pitch


Before Lakshmi Balachandra entered academia, she spent a few years working for two venture capital firms, where she routinely witnessed a phenomenon that mystified her. The VCs would receive a business plan from an entrepreneur, read it, and get excited. They’d do some research on the industry, and their enthusiasm would grow. So they’d invite the company founder in for a formal pitch meeting—and by the end of it they’d have absolutely no interest in making an investment. Why did a proposal that looked so promising on paper become a nonstarter when the person behind the plan actually pitched it? “That’s what led me to pursue a PhD,” says Balachandra, now an assistant professor at Babson College. “I wanted to break down and study the interaction between the VC and the entrepreneur.”

Even before she began her research, Balachandra had some hunches. Most entrepreneurs believe that the investment decision will hinge primarily on the substance of their pitch—the information and logic, usually laid out in a PowerPoint deck. But in fact most VCs review pitch decks beforehand; the in-person encounter is more about asking questions, gaining clarity, and sizing up personalities. To better understand those dynamics, Balachandra spent almost 10 years capturing what happens in pitch meetings and quantifying the results. Some patterns were obvious from the start. For instance, entrepreneurs who laugh during their pitches have more success, as do people who name-check friends they have in common with the VCs. But after drilling down, she drew four broad conclusions:

Please click below to read more:


Posted in Uncategorized | Leave a comment

Achieving Super Success in Life through Jainism (Event 10AM 22.4.17, Noida)

Jainism Program 22.4.17.jpg

Image | Posted on by | Leave a comment